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ByCathryn Jakicic
Taste of Home's Editorial Process
Updated: Jun. 06, 2024
Are your favorite food logos trying to tell you something?
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Courtesy nestle.com
Nestle
Ever notice the bird’s nest in the logo of some Nestle products? Henri Nestle, founder of the brand, incorporated this part of his family’s coat of arms into the logo when he started the company.
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Courtesy Conagra Brands
Duncan Hines
This logo’s hidden meaning can easily be missed! If you look closely at the Duncan Hines logo, you can see that the white part looks almost like the bottom half of a book—and that’s intentional. Duncan Hines was a real person who started his career as a traveling salesman. He wrote a book detailing the best restaurants he’d visited across the country while selling. The logo is a tribute to the company’s founder.
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Courtesy fritolay.com
Lay’s
Here are two logos with hidden meanings. The Lay’s logo looks a lot like the logo of its parent company, Frito-Lay. The company’s website says, “from summer barbecues to family gatherings to time spent relaxing at the end of a long day, Frito-Lay snacks are part of some of life’s most memorable moments.”
From this perspective, the sun logo makes sense—we definitely associate potato chips with summer and sunny days! Don’t miss our definitive ranking of Lay’s potato chips.
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Roman Tiraspolsky/Shutterstock
Wendy’s
The Wendy’s fast food chain was named after founder Dave Thomas’ daughter. She also appears in the company’s friendly logo—but there’s one more family member hidden in the picture. Take a closer look at the redhead’s ruffled collar and you’ll see the word “mom.”
Don’t forget to try out our copycat Wendy’s recipes.
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Kevin Khoo/Shutterstock
Baskin Robbins
If you didn’t already know that Baskin Robbins offered 31 flavors when they first started out, the logo offers you another clue. The magic number is hidden in the curve of the “B” and the stem of the “R.” Pick up one (or two) of their current flavors to make a cool ice cream dessert.
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Youproduction/Shutterstock
Toblerone
The Toblerone candy company was started in Bern, Switzerland, a city famously associated with bears. According to legend, the city of Bern owes its name to a furry hibernator. When you look closely, you might be able to see a little something bruin in the company’s mountain logo.
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Vytautas Kielaitis/Shutterstock
Burger King
The Burger King logo gets right to the point! The words “Burger” and “King” are two juicy hamburgers nestled between two buns. If the logo has your mouth watering, head to the drive thru and order something from Burger King’s secret menu.
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Settawat Udom/Shutterstock
Subway
The Subway logo does its pointing with two hidden arrows. The first letter and the last letter of the name symbolize the entrance and exit of—you guessed it—a subway. That’s one clever way to design a hidden meaning in a logo, if we do say so ourselves.
These slow cooker meatball sandwiches will give you all the taste of the food court staple without going to the mall.
9/14
Courtesy fritolay.com
Tostitos
You won’t believe you didn’t notice this logo with a hidden meaning before. The two “T”s in the center of the logo on Tostitos chips, salsas and dips are two people munching on chips. The “I” between them is a bowl of salsa at a table. Awesome!
Make some fresh salsa to go with your next bag of Tostitos.
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Hershey’s Kisses
The logo on every package of Hershey’s Kisses gives a little bit of love to everybody who buys a bag. An extra kiss is cleverly tucked in between the “K” and the “I.” You have to tilt your head a little to get it—just like a real smooch.
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Courtesy twix.com
Twix
In the dot of the “I” in the Twix logo, there are two tiny Twix bars to subtly highlight the company’s left Twix/right Twix campaign. Get your Twix fix in a super-size with these chocolate caramel cracker bars.
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rd.com, Courtesy esp.mars.com (2)
Orbit and Eclipse
You don’t need to be a rocket scientist to chew gum, but you’ll have to do some research to decipher these logos. In the Orbit logo, the “O” is half dark and half light to symbolize the day and night of the Earth’s orbit. Look closely and you’ll see a solar eclipse is hidden in the Eclipse logo.
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Faiz Zaki/Shutterstock
Heinz
Every bottle of Heinz ketchup highlights the company’s “57 Varieties”—but the “57” doesn’t have much to do with the number of products the Heinz company makes. Founder Henry John Heinz’s lucky number was “5” and his wife’s lucky number was “7.” That adds up! Make these homemade French friesto serve with your ketchup.
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Wolterk/Getty Images
Chick-fil-A
Chick-fil-A has a couple of secrets—there’s a reason for their ridiculously good chicken sandwiches and of course, they’ve got a whole secret menu of great food. The message in this logo isn’t exactly hidden, but the chicken in the C makes it clear what the chain’s focus is.
Originally Published: March 24, 2022
Author
Cathryn Jakicic
Cathy Jakicic has written about everything from business and bacteria to beads and baking in her career —but she greatly prefers the last two. She is a baker and a crafter and loves to try new recipes for both.
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