Andrew Allemann 66 Comments
New appraisal tool will give you a free and quick domain name appraisal.
GoDaddy has made its much-improved automated domain name valuation tool available to the public.
The beta tool allows anyone to enter a domain name and receive an instant appraisal that includes some supporting data. For example, when I entered my domain name AtlantaBodyShop.com, I saw:
The basic valuation tool has actually been available for a little while but not publicized. Until today it did not show the comparative sales and valuation rationale that’s now visible on the right site.
The comps are pretty good, too. For AtlantaBodyShop.com, GoDaddy used KansasCityBodyShop.com, ChicagoTowing.com and PittsburghGarage.com among others. You can view up to 10 comps.
Also, note that the domain name shows up for sale because I have it listed with AfternicDLS.
There is currently no bulk valuation tool available to the public.
Given GoDaddy’s brand recognition, I could see this tool being valuable when negotiating a sale with someone. For example, if you are buying a domain name and offering more than the valuation, giving a link to the appraisal might sway the seller. Likewise, if you are you selling a domain for less than the appraisal the tool could come in handy.
The appraisal tool recently helped me. Prior to the additional data being displayed, a domain seller found the appraisal beta through search. He sent me a valuation for the domain name I wanted to buy. I offered him about 60% of the valuation and he decided it was fair.
Of course, domain sellers might be frustrated when a potential buyer provides a link to a valuation that is much lower than the asking price. That’s when you explain the limitations of automated systems…
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About Andrew Allemann
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn - Twitter/X - Facebook
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Comments
Anonymous saysLink is broken.
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- Anonymous says
Never mind. Works if you don’t have a country, other than US, set with GoDaddy.
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- Abdullah Alkulaibi says
LOL… gave me a value of $25,000 on Black.com
Back to the drawing board GD!Loading...
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- Joe Styler says
It gave you a value of more than 25k not 25k. We value names from $100 to $25,000 right now. If it is over $25 we say we think it is more than that and basically you should do a manual appraisal at that point.
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- Tony says
Would Godaddy sell me some of their NameFind domains at these appraisal values?
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- Mark Thorpe says
Exactly! Lol
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- Tony says
I wish I could get premium dotcom’s for godaddy’s appraisal values.
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- Joe Styler says
You ca! We use this system to price most of the NameFind domains we own that is how much we believe in it.
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- Joe Styler says
can
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- Tony says
Joe, email me your contact info. I will take you up on this offer.
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- Tony says
Joe has not contacted me, for the record.
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- Paul Nicks says
feel free to reach out to me paul at godaddy with the list of namefind domains you are ready to buy
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- Paul Nicks says
Tony has not contacted me, for the record
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- Mark Thorpe says
So you are saying that NameFind.com is only worth $9,766?
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- Mark Thorpe says
Even Estibot.com values NameFind.com more at $11,000 and that appraisal is wrong too!
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- Paul Nicks says
As a pure domain, I believe $9700 is very fair for NameFind.com. I think you are attributing more value to it because of the way GoDaddy is now using the domain. We are not appraising websites here, just domain names.
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- Mark Thorpe says
Me too!
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- Mark Thorpe says
It’s worse than Estibot! Even says some of my domains are available to be hand registered!? WTH GoDaddy!
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- Andrew Allemann says
There does appear to be a flaw with some names showing they are available. I just searched for VietnamWar.com and it says it’s available. It’s a beta, so I’m sure they want to hear feedback like this.
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- Mark Thorpe says
I have had this happen to me before on their main landing page, when I search for domains.
Search result says a registered domain is available to be hand registered when it’s not. Been happening for awhile now..Loading...
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- Andrew Allemann says
I mostly see it for new TLDs. I think they “cache” some of the availability data, especially for the suggested names. Some of the methods are described in this patent:
https://domainnamewire.com/2017/10/26/godaddy-wants-patent-determining-status-domain-name-registration/
That wouldn’t explain my VietnamWar.com example, though.
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- Paul Nicks says
There is a bug, not restricted to new gTLDs, with some of our availcheck lookups. We are currently working to address it.
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- John says
Looks interesting. It may help in getting more auction listings and completing them for those looking to move names. I imagine it will improve overtime as well. Nice write-up.
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- RaTHeaD says
seems a bit more realistic than estibot. if they continue to refine it they could have something worthwhile.
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- James says
This is going to hurt Afternic sales as they display this data when you search the domain at Godaddy.com. If you list the domain for sale at $5000 and the “value” next to the sales price shows $400 your buyer will think he is getting ripped off. This is going to hurt sales!
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- Andrew Allemann says
If you search where? On the appraisal page?
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- James says
Correct the Estimated Value displays above the Add To Cart price… not sure where else this displays but will hurt if the estimated value is lower than the BIN
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- Andrew Allemann says
That’s only in the appraisal tool. Given that people are already showing an interest in determining the value at that point, I don’t think it will really hurt sales.
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- James says
The domain community understands these automated valuations are a novelty, the end user does not. I feel this will significantly impact aftermarket sales where the value is lower then price.
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- Mark Thorpe says
Correct, the domain community knows that this automated domain valuation tool and others like it, produce incorrect domain name appraisals and end-users do not know that.
And yes, these undervalued domain name appraisals will hurt aftermarket domain sales, but only domains owned by “domainers” will be affected.
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- FX says
where is the link ?
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- Andrew Allemann says
Accidentally deleted it when making a small change to the article. It’s back.
https://www.godaddy.com/domain-value-appraisal
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- Tony says
Anyone willing to accept Godaddy’s appraisal tool prices, email me your domain. If I like the domain, I will buy via Escrow.com and pay the fee.
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- Andrew Allemann says
That’s kind of silly, isn’t it? It’s like saying “when I think the appraisal tool got it wrong in my favor I’ll but it, when I think it got it wrong in your favor I won’t buy it”
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- Tony says
No, it isn’t. I don’t want someone’s crappy 4 word dotcom that Godaddy values for $100, etc.
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- Andrew Allemann says
And if GoDaddy values a two word domain for $2k you still want to be able to pass on it.
It sounded like you were trying to say the appraisal tool undervalues domain names. But by saying you’ll buy domains at the appraised amount but only if you like them, that sends a mixed message.
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- Tony says
Bottom line is I hope Joe Styler speaks for Godaddy and Godaddy really is willing to sell their domains priced by their tool.
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- John Napoletano says
How about tips for those who don’t understand why the valuations are off. For example. Comps work great for selling houses by the square foot on the same street. Domain comps can be from retail sales or wholesale clearance sales. The comps are not really comps in many cases, you should make your own manual list of comps using NameBio or other tool. Use tools like Google Adwords and Google Trends to spot keyword volume. Yellow Pages to see how many businesses use the word(s). Compare your pricing to what others have listed on Sedo, Godaddy Auctions. Come up with your own ratios or rule of thumb for ccTLD or nTLD like .de vs .uk 1 to 1 or .com to .uk 10 to 1 (just throwing numbers around so don’t complain, make your own ratios).
Anyone else have tips? Would love to hear them.
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- Xavier.xyz says
$787 for QLUD dot king
Is this tool for investors or for end users?
I think it’s broken
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- Andrew Allemann says
It’s literally including the previous purchase of qlud.com as a comp. I think the appraisal is closer to its value than your asking price.
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- Michael Castello says
Yikes! No thanks
Whisky.com
Estimated Value: more than $25,000Loading...
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- Andrew Allemann says
Err…you don’t think it’s worth more than $25k?
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- Michael Castello says
Andrew, yes and I think whisky.com is worth more than a dollar. It’s a worthless application. It sets no worthwhile valuation for the seller.
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- Andrew Allemann says
For domains over $25k it doesn’t set a worthwhile valuation. I think GoDaddy understands that, which is why it doesn’t provide valuations worth over $25k.
So it’s worthless for domains valued over $25k, but can be valuable for domains valued less than $25k.
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- Michael Castello says
Okay, lets try:
DanaPointRealEstate.com
Estimated Value: $3,785I sold it for $40k
I’m still not getting it. So they extrapolate the price of thousands of sold domains to get a reference point for sub-par domains estimates and that is somehow supposed to help the domain seller industry.
In my opinion, GoDaddy does very well selling domain names at any price. That doesn’t help the industry in any way to advance the exceptionalism of many of these brands. Their emphasis in on quantity, not quality.
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- Paul Nicks says
Feel like Whisky.com and Whiskey.com are both worth over $25k
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- Andrew Allemann says
I suspect the Michael interpreted this to mean that the domain is worth something just more than $25k. Maybe adding an explanatory note next to these results that the system doesn’t show exact values for domains worth more than $25k.
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- John says
Is it only using historical sales data (comps) from the GoDaddy Auctions platform?
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- Paul Nicks says
We use all available sales data, even beyond GoDaddy Auctions. For retail valuation we exclude wholesale sales of expiry inventory.
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- John says
There are no dates next to when the comp names sold. Is that something you guys took a look? If you add them maybe bu chronological dates (most recent first like an MLS)?
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- Mark Thorpe says
Ask Mike Mann, Rick Schwartz, Michael Berkens or Frank Schilling if this domain name appraisal tool is accurate.
I guarantee you that the answer would be no!Loading...
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- Tony says
Paul (Nicks), I haven’t returned to this thread til now. Will contact you on Monday. For the record, you will accept the tool’s price for the names I’m interested in?
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- Joe Styler says
You don’t have to wait until Monday. We have almost all of our names that are priced listed on Afternic.com you can go and buy them right now at the prices they are listed for. We use the appraisal tool as a tool. We have many names priced in line with what the tool’s value shows. Go check Afternic and start buying.
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- Tony says
Names I am interested in have a price on the tool but not on afternic. I will contact Paul on Monday assuming he doesn’t work weekends.
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- John says
Is there a way to see them all by the name you use on afternic? http://www.afternic.com/????
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- Tony says
For some reason my comment was blocked or hasn’t been posted so this might be a duplicate.
The names I am interested in are not priced on afternic yet are priced by the tool.
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- Joe Styler says
Then likely they are over $25k or we are still working through some new inventory. I am sure you can find something in the many names we already have listed.
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- Tony says
The tool has them below $25k…
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- Paul Nicks says
Depends on how long we have owned the domains. If they are part of one of the 2 recent acquisitions, then we just haven’t finished pricing them yet. I look forward to your offers on Monday, and I think the appraisal tool will give you good guidance on the initial offer. Bear in mind, of course, that the true value of a domain is what is negotiated between buyer and seller. I would not blindly accept offers at the GD appraisal price nor would I suggest any of you do the same. This is a data point, a tool, meant to help those that don’t understand that domains can be sold for more than $10.
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- Tony says
Yep, that’s what I figured. That’s why what Joe Styler wrote got me going on this.
Tony says
November 30, 2017 at 6:27 pmI wish I could get premium dotcom’s for godaddy’s appraisal values.
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Joe Styler says
November 30, 2017 at 6:29 pmYou ca! We use this system to price most of the NameFind domains we own that is how much we believe in it.
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- John says
“…Bear in mind, of course, that the true value of a domain is what is negotiated between buyer and seller. I would not blindly accept offers at the GD appraisal price nor would I suggest any of you do the same. This is a data point, a tool, meant to help those that don’t understand that domains can be sold for more than $10.”
That quote should underneath every valuation that appears.
Most end users or people who don;t follow the domain marketplace will look at the valuation closely.Loading...
- Adam says
I like the tool. Is it perfect? No, but I think they will continue to improve it over time. I like the comps that are provided. Nice job.
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- cybertonic says
New “domainer” definition: Person who buy at GoDaddy.com appraisal and sell from Valuate.com price.
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- Joern says
Here’s a link that works for the ones outside of the US:
https://www.godaddy.com/domain-value-appraisal/?countryview=1¤cytype=usdLoading...
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- DomainOverflow says
It would be nice if they would reverse displaying IDNs on the xn-- format .. because then lots of French and Chinese words could be placed in this equation, for the same benefit, imho. ( ex: Marché dot com as opposed to xn--march-fsa dot com ).
What is the resistance from GD ? It would greatly benefit them too. It could be applied universally and it would increase attractiveness of auctions overseas.
Thanks for the article.Loading...
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- DomainOverflow says
ps: that would also be great if applied to Afternic listings….txs.
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